USC coach Lincoln Riley is not happy about the recent attendance figures at his team's games. Riley argues that there's a 'false narrative' being spread about the low attendance, which he believes is fueled by people who don't follow the program or have never been to the Coliseum. Riley points out that attendance has been steadily increasing under his leadership, and he expects this trend to continue. He attributes the recent dip in attendance to various factors, including the noon kickoff time and the opponent's conference. Riley's response highlights the importance of sustained success in selling tickets and creating a vibrant atmosphere at the Coliseum. He emphasizes that the buzz generated by his team's victories and the brand-name opponents will attract more fans. However, Riley's stance has sparked a debate, with California coach Tosh Lupoi weighing in. Lupoi, who is familiar with the challenges of low attendance in major cities, expressed disappointment in the turnout for USC's game. He believes that the environment in Los Angeles should be more electric, especially for a team based in one of the nation's largest cities. The discussion around attendance at USC's games raises important questions about the factors influencing fan engagement and the strategies needed to maintain a strong following. While Riley's focus on sustained success and the impact of brand-name opponents is valid, it also underscores the need for a comprehensive approach to fan engagement, considering various factors such as scheduling, opponent selection, and community involvement. As the season progresses, it will be interesting to see how USC addresses the attendance concerns and whether they can create a more consistent and vibrant atmosphere at the Coliseum.